Senior Product Designershipping bilingual experiences that move business numbers

• Designing for the GCC's leading travel platform across Arabic and English product experiences.
• Driving design-system work and analytics-informed funnel improvements across booking journeys.
• Building AI-augmented design workflows with Figma MCP and Claude-driven design ops.

• Delivered 41 revamps and enhancements to Al Rajhi e-business platforms.
• Boosted online account openings by 47% and e-business transactions by 81%.
• Teamed up with premier groups in Saudi Arabia's vibrant tech ecosystem to drive digital innovation.

• Spearheaded user-centric, visually captivating design lifecycle from initial ideation to implementation.
• Crafted user flows, high-fidelity mockups, interactive prototypes, and ran comprehensive user research.
• Contributed to core financial products, including Contact Now and Contact Brokerage apps.

• Refined website experiences for maximum usability, engagement, and customer satisfaction.
• Collaborated with marketing to deliver high-quality video and visual brand assets.
• Partnered with the game development team to optimize accessibility of game user interfaces.

• Collaborated with Solidity Studios, Supersight, Konica Minolta, Mit Olin Foundation, and Brackets.
• Implemented gamification aspects using the Octalysis framework to build high-engagement habit-tracking apps.
• Designed remote team collaboration platforms integrating sound-based destress workflows.

• Mastered UX design processes, user interview methodologies, and target customer mapping.
• Practiced interface guidelines, responsive web grids, accessibility standards, and styling guides.

• Interfaced between the British Council and the university to coordinate events and academic cooperation.
• Successfully led the organization of major events, each drawing over 200 participants.

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I craft interfaces where every button, click, tap, and swipe feels natural and satisfying. Bringing digital products to life with crisp layout hierarchies, smooth typography, and cohesive component systems.

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I perform qualitative and quantitative user research, surveys, and structured user interviews to unpack real pain points and business goals, designing for real-world scenarios and user desires.

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I analyze user behavioral metrics and conversion funnels to unearth performance issues, making data-informed layout tweaks that keep users engaged and optimize overall business metrics.

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I audit existing products to identify accessibility roadblocks, compliance flaws, and usability snags. Providing step-by-step improvements to align interfaces with standard design best practices.